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Last Updated on 10/06/2022

Turkish Airlines is Turkey’s most valuable brand in 2022


According to a Brand Finance Turkey report released on Wednesday, Turkish Airlines (THY) has been selected as the country’s most valuable brand in 2022. The company has been keeping the top of the 100 brands list for the last 3 years.

Turkish Airlines selected as Turkey’s most valuable brand in 2022

Turkish Airlines plane

16th edition of Brand Finance Turkey survey

Brande Finance Turkey is a pioneer independent brand valuation consultancy. It has been operated since 1996 to “bridge the gap between marketing and finance.” Every year, it tests many internationally famous brands to evaluate their value and strength. Then, it publishes the results in recognized rankings compatible with ISO 10668.

Turkish Airlines is on the top of the list

The 16th edition of Brand Finance Turkey’s brand evaluation report includes Turkish Airlines at the head of a list featuring 100 valuable Turkish brands. It has a brand value of $1.6 Billion, equivalent to TL 27.4 Billion. The Electronic producer Arçelik and Ford Otosan followed it with $1.4 Billion and $ 819 million, respectively.

We should remind that Turkish Airlines has kept this ranking for 3 years. Moreover,  it has featured in 28 brand rankings. It includes the 500 strongest and most valuable European brands with 350th position and the world’s largest airline brands ranking the 19th among 50 international Airlines.

Reasons to travel with Turkish Airlines

Turkish Airlines high standard

Turkish Airlines is one of the big air companies in the world. In fact, SkyTrax, the international air transport certified rating organization, classed it as a 3-Star airline for the quality of its airport and onboard products, as well as the service provided by its employees. Besides, Turkish Airlines receives high marks for onboard catering quality, with many product sectors meeting 4-Star standards. On the A350 and Boeing 787, the new Business class seat meets 5-Star standards. Moreover, it is the preferred air transport means for several passengers for many reasons. 

Several destinations in the world

Turkish Airlines flies to many destinations

Turkish Airlines has long held the distinction of flying to more countries than any other airline, with over 120 destinations. This implies that their Mega hub IST can connect you from Austria to Angola, Japan to Jordan, and Panama to the Philippines.

A Star Alliance member

Given their amazing product and extensive route network, Turkish Airlines might be a great use of points and miles. Because Turkish Airlines is a member of the Star Alliance, you may earn miles through programs including United Mileage Plus, Air Canada Aeroplan, Singapore Airlines KrisFlyer, and Lufthansa Miles & More. These schemes also allow you to redeem points for Turkish Airlines flights.

A World-class catering

Business class food

The Turkish airline is well-known in the industry for its high-quality food, which DO&CO. provides. They promote both traditional Turkish meals and international menu items.

 Onboard chef on some  flights

Turkish Airlines includes a chef as a crew member on certain flights. He is responsible for cooking the gourmet cuisine supplied in the flight’s business class. Onboard, he will likely create new dishes based on passengers’ requests.

Turkish strategy of a strong transportation infrastructure


The airlines’ significant value came from its strategy of Turkey to have a strong transportation infrastructure. This willingness is one of the most prominent aspects of Turkey’s 2023 vision. In fact, The Turkish government has highly prioritized the transportation network, especially air transport. So far, it has built 58 airports spread across Turkey. We should mention that the most important airport is Istanbul airport. It is estimated to be the world’s largest airport once all the steps are completed.


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Update:  On June 2nd, 2022, the UN accepted the Turkish request, and the country’s name became officially “Türkiye.” 

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