Last Updated on 20/04/2023
Turkish Cargo, a division of the country’s flag carrier, Turkish Airlines (THY), has been selected as the 4th biggest air cargo company in the world. It was also selected previously in 2021 as an international cargo airline with the fastest growth rate.
Turkish Cargo: the 4th biggest air cargo company in the world
According to the company’s chief statement released on Saturday, Turkish Cargo climbed to the fourth spot among the world’s top air freighters in June. Turkish Cargo representative said that their market share was 4.8% in June, according to World Air Cargo Data, despite a 6.9% decline in the total air freighter market.
Moreover, the chairperson of Turkish Airlines, affirmed the freighter’s objective to rank among the top three air cargo brands by 2025, with $3.5 billion in worldwide revenue and a $2 billion logistics ecosystem. To make this ambition true in the near future, the airlines’ chief stated their focus on solid infrastructure and a good investment in Technology.
Turkish Cargo was the fastest-growing cargo airline in 2021
Turkish Cargo representative said in a statement that the STAT Trade Times International Award for Excellence in Air Cargo had selected Turkish Cargo as the fastest-growing international cargo air in 2021. The celebration is one of the most significant events in the Asian air cargo market. It hosted many participants from the air cargo industry, agencies, customers, and readers of the global air cargo industry. The statement affirmed that industry experts and representatives from international air freight businesses attended the award ceremony in Mumbai, India.
According to the freight ton-kilometers (FTK) data, the Turkish cargo company had the highest growth rate of the top 25 air cargo carriers in June of last year.
To clarify, FTK is calculated by dividing the amount of air cargo carried by the number of kilometers traveled.
services to 132 countries
The chief of the air cargo stated that the company is one of the most developed cargo airlines in the world. They also added that Turkish Cargo is in the center of the logistic industry as it provides services to 132 countries around the globe.
We should also note that the traffic increased to more than 3.4 million tons in 2021, up 36% from 2.5 million the year before.
Turkish Airlines, the leading company of Turkish Cargo, is the most valuable Turkish brand in 2022
Likewise, Turkish Cargo, Turkish Airlines has had honorable ranks so many times. In fact, the sixteenth version of the Brand Finance evaluation report chose Turkish Airlines as the most valuable Turkish brand in 2022 among 100 Turkish companies. The brand is worth $1.6 billion, around TL 27.4
We should mention that Turkish Airlines has maintained this position for the last three years. It has also appeared in 28 brand rankings. Among these ranks, we can mention the 500 Strongest and Most Valuable European Brands, among which Turkish Airlines ranked the 35th. Moreover, it ranked among the 50 International Airlines, which included the largest airline in the world.
Intentions to rebrand Turkish Airlines
The Turkish president Erdoğan claimed that “Turkey” no longer exists in a speech he gave last week. He explains that the name of the nation is “Türkiye” worldwide. The president consequently rebranded the national airline in the same context and as part of the same branding effort. He thus declared that the word “Turkish Airlines” would be replaced with “Türk Hava Yolları” on the company’s airplanes.
The choice to rename the country Türkiye is a component of a more significant rebranding strategy under the direction of Turkish President Recep Tayyip Erdoğan. The country’s brand value should increase on a global scale. Furthermore, “Türkiye” reflects Turkish culture and history, more importantly, according to President Erdoğan’s statement. Also included are Turks and the Turkish language. He explained that the intention was to give it a universal and distinctive personality.
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